Results with Moovweb XDN:
24% increase to conversions
from their instant site
80.83% of the website is sub-second
with 95%+ dynamic content cached at the edge
50%+ of the pages loads in under 320ms
literally the blink of an eye
There is no longer a notion of 'page load'
when you go sub-second
Venus Fashion, a leading women’s apparel retailer, upgraded its eCommerce website to a modern, sub-second website on the Moovweb XDN. The result: Venus.com delivers an unprecedented experience, boosting conversions with its instant website.
Before the Moovweb XDN, only 15.25% of the fashion retailer's website pages loaded in under one second. With the Moovweb XDN, 80.83% of the website is sub-second for mobile US shoppers, regardless of network quality. More notably, more than half of the website’s pages load in under 320ms — literally as fast as the blink of an eye.
With speeds so instantaneous, there is no notion of a ‘page load.’ Rather, a visitor gets the impression that the entire catalogue is in the palm of their hand.
Venus’ sub-second eCommerce website is driving substantial revenue growth, with conversions up by 24%.
The fashion retailer was able to squeeze every millisecond out of every speed optimization tactic by utilizing eCommerce progressive web app technology on top of the right infrastructure: the Moovweb XDN. The Moovweb XDN takes a full stack approach to website speed by allowing developers and DevOps teams to easily optimize the browser, edge, and server.
The server is optimized by going headless and optimizing APIs with a Backend for Frontend. The frontend is optimized with a portable PWA with built-in server-side rendering and automatic AMP conversion. And by bringing intelligence to the edge, Moovweb's CDN-as-Code delivers an astonishing 95%+ cache hit ratios for dynamic content.
Venus’ site feels instantaneous because the site’s dynamic content is cached at the edge for 5 minutes, allowing the browser to stay 5 seconds ahead of the shopper and deliver immediate requests. When dynamic content is cached as close to the customer's physical location as possible (i.e at the edge) the browser can fetch it and deliver it instantaneously. Add predictive pre-fetching to the mix and the browser will continue to load the pages instantly, no matter where your customers go or click.
Venus' investment in website speed has driven substantial results, from customer satisfaction to revenue growth. All in all, the retailer is seeing a 24% lift to conversions from its sub-second eCommerce website.
Moovweb XDN benefits
median page loads (LCP)
average boost to organic traffic
the world's only auto AMP conversion solution
cache hit rate for dynamic content at the edge
in revenue flows through the Moovweb XDN a year
1/3rd of US shoppers
visit a Moovweb-powered website every month
Schedule a consultative conversation now to learn how Moovweb can help you deliver sub-second page loads, increase developer velocity, enterprise agility, and bottom-line growth while reducing DevOps costs.