eCommerce Progressive Web Apps (PWAs), Single Page Applications (SPAs), and Accelerated Mobile Pages (AMP) are just a few modern frontend tools that are moving consumers faster through the web. Receiving information quickly has become an expectation in today’s online landscape. A recent Forbes article dubbed one second as the page load time to meet or beat in order to receive conversions. And even Amazon understands today’s need for speed, calculating a one second delay in page load can cost the eCommerce giant $1.6 billion in sales each year.
PWAs and AMP pages have the power to enhance the entire digital experience, from landing through checkout. They come with insanely fast first page loads and browsing transitions, which provide a superior customer experience, and brings your company a boost in SEO, conversions, and revenue.
At Moovweb, we have a passion for tech innovation and in an effort to facilitate advancement across the eCommerce industry we are showcasing those who have already adopted modern web technologies to inform those who haven’t.
Here are this month's top eCommerce progressive web apps and single page applications:
Tory Burch, a chic apparel brand and host to over two million monthly visitors, enhanced its customers’ online shopping experiences with a PWA for both mobile and desktop experiences. “eCommerce has been at the forefront of our strategy from the beginning...It has become one of our strongest growth channels and is a top business initiative for us,” Miki Berardelli, Chief Marketing Officer. After implementing the PWA frontend, the brand received customer praise for the new site’s browsing speed and easy navigation. Today, the company is estimated to bring in $1.5 billion in revenue from apparel, footwear, and accessories.
The Spanish apparel retailer, Zara, opened its doors in the 1980’s with a focus on reacting quickly to evolving trends. While its prime focus is on fashion, Zara has made it clear that it’s adapting to the changing eCommerce landscape, as well. Zara has adopted modern technology, delivering a SPA frontend on desktop and mobile. And, according to Google’s Chrome User Experience report, the mobile site sees 81.2% of its pages loading in under one second for US consumers.
Stage Stores, a national department store, was challenged with an increase of eCommerce competition, driving the retailer to upgrade its frontend experience to meet their online commerce revenue goals. Stage Stores launched a React PWA for its mobile experience, transforming its eCommerce experience and boosting bottom-line revenue.
Home Depot, the largest home improvement retailer and No. 27 on the Fortune 500 list, choose microservice technology to increase its agility and diminish the complexity of the codebase. They now deploy on a weekly basis and deliver a PWA frontend for both mobile and desktop. Last year, the retailer saw overall sales jump by 7.2%, and credits this increase to the 24.1% spike in eCommerce sales.
Spreetail is an online home and gardens retailer who is dedicated to providing a high-quality shopping experience. Spreetail has invested in the latest web advancements to create a seamless customer journey. The company has adopted headless commerce architecture, investing in a Vue PWA frontend to deliver the desktop and mobile web experiences, with a Node.js backend for frontend to optimize site speed and APIs. Through the adoption of a headless architecture, Spreetail reaps the benefits of frontend portability, site speed and SEO improvements, and support for future use cases.
GlassesUSA was among the first online-only prescription eyewear retailers. Since its launch in 2008, the retailer has leaned on technology and innovation to drive the business forward. From developing the Virtual Mirror, which shows how frames will accurately look your face, to its Prescription Scanner, which lets you extract your current prescription in the comfort of your own home — the retailer has committed to changing the way eyewear is purchased online. Today, GlassesUSA hosts a SPA for their 4.6M mobile and desktop users.
Warby Parker is another digitally native eyewear retailer who has adopted cutting edge technology to enhance their business strategy. This includes artificial intelligence (AI), headless commerce architecture, and a React SPA frontend. Being technologically driven, Warby Parker has tapped into Generation Z’s $143B buying power, with an engaging shopping experience. The retailer has disrupted its industry being named the Most Innovative Company in front of Apple and Google, valued at $1.75B.
GiftTree, and online gift basket, wine, fruit and flowers retailer, took on a mobile-first approach by adopting a SPA frontend and AMP technology for their mobile shopping experience. With over 9,000 products on the site, it became important to create smooth and easy transitions from product to product. And with Google favoring speedy sites, GiftTree’s use of AMP pages drove an 80% increase in organic traffic.
Shari’s Berries, an online retailer of edible fruit arrangements, offers a PWA frontend to their users on mobile and desktop devices. Shari’s Berries is yet another 1-800-Flowers brand that has adopted PWA technology, as part of the parent company’s commitment to ensure customer satisfaction throughout its entire Celebratory Ecosystem.
“We continued to roll out PWA (Progressive Web App) technology across our mobile and desktop platforms, significantly increasing site speeds and enhancing the customer experience” - Chris McCann, president and CEO of 1-800-Flowers.
Progressive web apps, single page applications, accelerated mobile pages, and other cutting-edge web technology, such as server-side rendering and intelligent CDNs, are delivering page load speeds that used to be thought of as a thing of the future. If your website isn’t optimized for speed, you’re doing a disservice to your company and customers.
But site speed is a complex problem — one that spans the browser, edge, and server and needs a full stack solution to get to the page load speed that consumers now demand. That is why the Moovweb XDN utilizes open, portable frontends, CDN-as-Code, and a Node.js backend for frontend to optimize speed across the stack and deliver a median page loads of 320ms (LCP).
If site speed is a priority drop us a line at email@example.com or schedule a consultative conversation to understand how Moovweb can help you get a competitive advantage with a website that loads in the blink of an eye, delighting customers and boosting conversions.