Checkout is the most important part of your entire web experience because that is where all the work you’ve put into customer acquisition, education and retention actually converts to revenue and ROI. If your mobile checkout flow is bad - they don’t buy and there’s no ROI.
We conducted research on a subset of the over 250 mobile experiences we power to understand: does the ease of using PayPal translate to higher conversion rates? PayPal has a 14% lower conversion rate than users who choose to pay by credit card.
In the world of SEO, where slipping even one spot to drop out of the top 3 positions can mean up to 90% fewer visits to your site, losing visibility in search results has significant ramifications on traffic and revenue.