Stage 1 – Viewing the Shopping Cart
Once consumers enter the mobile checkout flow, only 42% complete their transactions. The good news is that there are many common design, form and user interface factors that e-commerce teams can focus on to improve mobile conversion rates.
- Ensure Alignment between the Mobile Checkout Process and the Business Goals
The best mobile checkout process design supports the business strategy underlying it, and the customer base it serves. Some e-commerce businesses serve a returning customer base and therefore can and should follow a different set of best practice rules when compared to businesses that primarily depend on new customers.
- Optimize the Mobile Checkout Page Layout
A significant number of checkout processes can be improved just by focusing on page layout and styling.
- Keep Your Gold Above the Fold
Keep essential information and call to action above the fold so that users do not have to go looking for it. By simplifying the mobile checkout interface and showing just pertinent information and a clear call to action button, the risk of user frustration is minimized.
No matter how your mobile site is performing today, Moovweb can increase your conversion rates and overall mobile performance, so don’t hesitate to get in touch to learn more.