Mobile Commerce

Mobile Stats: Q2 2015

Q2 of 2015 was an eventful one for mobile, with the highly anticipated Google mobile-friendly algorithm update and the launch of the Apple Watch.

Q2 of 2015 was an eventful one for mobile, with the highly anticipated Google mobile-friendly algorithm update and the launch of the Apple Watch.

It marked a number of fascinating trends and milestones, including the long-awaited tipping point of mobile search queries surpassing desktop search queries.

Let's take a look at the most interesting stats, milestones and predictions published over the last quarter.

Mobile Traffic & Usage

The number of mobile-only adult internet users now exceeds the number of desktop-only internet users in the U.S, a milestone reached for the first time in March. (comScore)    [Tweet This]

American adults spend 51% of their daily digital media time on mobile, compared to 42% on desktop. (KPCB)

77% of top Google search results on mobile are now “mobile-friendly.”    [Tweet This]

44% of US adults live in households with a mobile phone but no landline. (GfK MRI)

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. (Google)

Mobile Devices

43% of smarthpone owners also own a tablet. (comScore)

Phablets constitute 20 percent of all active smartphones globally. (Flurry)

This year, 1 billion people worldwide will use a tablet at least monthly. (eMarketer)    [Tweet This]

43.5% of U.S. smartphone owners have an iPhone compared to 52% who own an Android. (Marketing Land)

Mobile Commerce

59% of digital shopping time occurs on mobile devices. (comScore)

Mobile shoppers spend 66% more than shoppers who only buy in-store. (GetElastic)    [Tweet This]

Father's Day gift purchases made on smartphones increased 93.6% over 2014. (IBM)

26% of passengers booked their last flight via a mobile device. (SITA)

40% of e-commerce transactions are made by consumers using multiple devices for their purchase. (Criteo)     [Tweet This]

Mobile devices account for 22% of all e-mail driven revenue. (Yesmail)

The difference in e-commerce conversion rates between Android and iOS decreased by 75% YOY in Q1 of 2015.

Mobile accounts for 34% of all global e-commerce transactions and 30% of U.S. e-commerce transactions. (Criteo)

Mobile Payments

The number of people who make a mobile payment at least once a year will reach 65% by 2019. (Business Insider)

86% of iPhone users have yet to use Apple Pay. (TechCrunch)

Use of mobile payments increased 83% from 2011 to 2014. ([Federal Reserve] [Tweet This]

Wearables and the Internet of Things (IoT)

30% of US smartphone owners own or plan to purchase a wearable device in the next 12 months. (Power Reviews)

There are now over 6,352 Apple Watch apps - a growth of 108% since the watch's April debut. (App Annie) [Tweet This]

86% of US enterprise wearables adopters plan to increase their wearables spend over the next 12 months. (Salesforce)

51% of the world's top global marketers expect IoT will revolutionize the marketing landscape by 2020. (Marketo)

Retail

Mobile influenced nearly $1.0 trillion in in-store sales in 2014. (Deloitte) [Tweet This]

79% who used their phone to browse reviews or get product info in a retail store changed their purchased item as a result. ([Federal Reserve survey]

Overall, the mobile web accounts for 85% of retailers' mobile traffic and 90% of mobile revenue. (Google)

Apps

45% of consumers allow some applications to use their location and 13% allow all applications to do so. (Acquity Group) [Tweet This]

6 of the top 10 most used apps globally are messaging apps. (KPCB)

In-app messages drive 3.5X higher user retention. (Localytics)

Mobile app usage and revenue peak on Sundays. (AppLovin)

It's A Wrap

That wraps up our round-up of the most compelling mobile stats we came across over the past quarter. Have any to add? Leave a comment or drop us a line via social media.

We'll leave you with one mind-blowing stat we spotted from Benedict Evans: some time next year, the 20 billionth** mobile phone will be sold!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Newsletter
Get great insight from our expert team.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By signing up you agree to our Terms & Conditions

Don't wait another second. Go instant.

Get started in seconds