Site speed is the new competitive battleground for e-commerce companies, thanks to consumer demand and Google’s recent updates. Faster-loading websites gain more search visibility, traffic, conversions, and ROI from search marketing.
A flawed approach to page speed measurement is sabotaging ecommerce sites. A historical focus on network-based metrics and an excessive emphasis placed on first-page loads have meant the rest of the customer journey on the web has suffered.
Modern development tools like single-page applications and progressive web apps are allowing developers to improve not just first-page load times but to deliver nearly instantaneous browsing speeds that rival native apps.
Google now considers site speed when ranking websites. Sites that don’t load fast will rank lower, giving lightning-fast sites the opportunity to rise, leading to more visibility, traffic, conversions, and revenue.
With powerful mobile experience, non-profits like the American Cancer Society, GreaterGood, and The March of Dimes make supporting their causes simple and easy - right from your pocket. Mobile-optimization allows…