Moovweb Blog: Insights and best practices on mobile commerce from Moovers.

Tis the Season for Tablet

Seemingly everyone has shopping on their mind right now. If you’re like me, it’s because you’ve got a list of gifts to get, and the days until Christmas are dwindling.

Here at Moovweb, we wanted to hear how mobile users were planning on getting that holiday shopping done, so we ran a quick shopper survey.

The biggest take-away is the growth in tablet. 84% of tablet owners will be using their tablet to browse for items, with nearly 70% planning on making purchases right from their tablets. That’s a significant increase from the 53% of tablet owners that used their device to make purchases in 2012.


Meanwhile, 83% of smartphone owners plan on using their phone to browse for gifts this season, with 62% using their phone to place an order.