Moovweb Blog: Insights and best practices on mobile commerce from Moovers.

Moovweb and mobile SEO

Google kicked off quite the rush on mobile Search Engine Optimization (SEO) a few weeks ago when they announced that in the future search engines would begin factoring in whether a site was mobile-optimized ­­in their search algorithm.

Every site should be heeding Google’s advice on SEO, but those that rely heavily on organic search traffic have to be especially diligent in making sure their sites are optimized to be crawled and ranked. As many saw last year with the introduction of the new Panda algorithm update, not being up to the standards can have a huge negative impact.

But fear not, dear users of Moovweb, as our platform has been completely compliant with Google’s standards for mobile-optimization. In fact, just a couple of months ago they gave us the once over, kicked the tires, and named Moovweb a Google recommended Multi-Screen vendor.

Everyone here at Moovweb HQ was pretty excited to get the nod. It’s some nice validation for the incredible work the team has done to make sure our platform and the sites we mobilize are making use of the best of new technologies and the best mobile practices.

Here’s how we make it happen

Google supports three methods for mobile optimization. Responsive Web Design, separate mobile and desktop sites, and dynamically served HTML. And our Responsive Delivery (RD) philosophy makes use of what we think are the best components of each.

Moovweb recognizes mobile devices and transforms pages in the cloud to deliver an experience optimized for mobile. And that dynamically delivered HTML makes use of Responsive Web Design techniques to make sure the mobile page looks great and perfectly fits the screen, regardless of slight variations in mobile screen dimensions. This allows mobile experiences to work off the same set of assets, but also have their own optimized interfaces.

Google also outlined a few common mobile pitfalls that the Moovweb platform helps you avoid.

Faulty Redirects

We’ve all experienced the faulty redirect. This is when you visit a page on your mobile device only to have you kicked over, not to the mobilized page, but to the mobile homepage. It leaves you either searching around to find the page you were looking for, or if you’re like me, just bailing on the site altogether.


Faulty redirects are a pain for all involved. That’s why the Moovweb platform never bounces you somewhere you weren’t looking to go. When a visitor requests a page, that specific page is mobilized, so they always get the page they’re looking for. No faulty redirects. No lost visitors.

Flash Video

We also realize that, while we’re huge proponents of content parity, there will always be specific situations where a site needs to use desktop-only content. A perfect example of this is flash video.

But as everyone knows, Flash on mobile is a no go, and so Google’s putting its foot down. For a site to have the best mobile SEO it can’t be loading videos that won’t actually work.

The Moovweb platform easily takes care of this by allowing desktop-only elements to be removed from the mobile experience during transformation.

Good standards and a better web

Google has the ear of everyone from developer to marketer, that’s why it’s fantastic to see their team being a positive influence, making a big push for performant mobile optimization. Good standards and best practices promote a better web for everyone.

If you’d like to hear more about how our Responsive Delivery approach works, sign up for the webinar from our very own Ike Delorenzo.