Tauck Increases Online Conversions by 38% with Moovweb
Tauck is a family-owned travel company specializing in full-service, premium-quality guided tours and cruises. For over 90 years, Tauck has been operating award-winning “trips of a lifetime” in over 70 countries, including African safaris, Antarctic treks and grand tours of Europe.
Moovweb launched Tauck’s mobile site in a matter of weeks, with virtually no risk or interference to day-to-day operations. Quickly after deployment, Tauck saw its conversions increase sharply by 38% with an additional 18% over the several years. Page views also increased 26% in the first year, showing how well customers responded to the new, five-star Tauck mobile site.