Six Factors Influencing Mobile Conversion
As your mobile traffic grows, even slight improvements in conversion rates translates to significant returns. With a better understanding of your customers, you can understand why they are converting, why they aren’t, and what you can do about it.
Some factors you can’t control – Women are X% less likely to abandon items in their carts. Other factors you can – just a 100ms increase in page load time results in a 1% drop in conversion rates.