Google’s Recommended Customer Journey for eCommerce
A guide to using PWA, AMP, SSR, and CDN technologies to achieve sub-second site speeds
The new customer journey for eCommerce is instant. New technologies are now enabling website speeds that were previously impossible.Correctly combining accelerated mobile pages, React progressive web apps, server-side rendering, and modern CDN technologies delivers sub-second pages loads from landing through checkout.
In this guide, we will cover the following:
AMP, PWA and SSR are the foundation for sub-second eCommerce sites
AMPs increase eCommerce organic traffic by 32.1%
PWAs boost conversion rates by 15-30% with instant browsing speeds
Google’s recommended customer journey is SERP → AMP → PWA
The recommended journey for non-search traffic is SSR → PWA
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