Naseem Makiya is a Data Engineer at Moovweb. He works on market research and financial planning and analysis to better understand the mobile landscape.

It started with that simple question. "How mobile is the web?"

We know that the people that are using the web are mobile. We've hit an inflection point where mobile is overtaking desktop. It's something we've seen coming for years - working with some of the largest names on the web to deliver to mobile. But what about the next thousand sites? The next ten thousand? How is the web on the whole delivering to an increasingly mobile world?

We started with a list of the web's top 100,000 sites, according to Quantcast, a popular site audience tool. Then we crawled the homepage for each and every one - once on a desktop browser and once on mobile.

We wanted to see how each site was dealing with its mobile traffic. Did they redirect to an m-dot site? Did they use a separate CSS file to restyle the page for mobile? Were they using media queries and responsive web design? Or were they just delivering the same content and styling to desktop and mobile?

And the results? Well ... the web has got some work to do to catch up with its mobile audience.


Only 64% of the top 100,000 sites were doing anything for mobile.

The top 10,000 sites were a little better, coming in at 76%.

And, not surprisingly, the top 1,000 sites were doing more. 87% were employing some approach to delivering to mobile.

But still, that leaves a huge chunk of the top sites on the web failing to deliver mobile.

In upcoming posts, we'll take a deeper look into the 64% of the web that is delivering to mobile, looking into what approaches they are taking and whether they are simply delivering a mobile interface, or actually optimizing experiences with mobile-specific features and performance enhancements.

by Naseem Makiya