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Example Headless eCommerce Companies using PWAs, SPAs, AMP, and websites built with React, Angular or Vue

The market leaders below have upgraded their eCommerce websites to make them behave more like native apps. They are fast, smooth, mobile-first, and support instant login and one tap checkout. These examples of eCommerce React Progressive Web Apps (PWA) and Single Page Applications (SPAs) showcase companies that have gone 'Headless.' The front-end of these websites have been separated from the eCommerce backend via APIs/microservices, allowing them to more easily upgrade their eCommerce platforms and eliminate vendor lock-in.

The benefits of the Headless Commerce approach are impressive, including:

  • Conversion rate increases of 15-30%

  • Organic traffic boosts of 32.1%, on average

  • Reduced bounce rates and higher ROI from SEM

  • Reduced lock-in to eCommerce platform vendor

  • Increased website improvement velocity through simpler/reduced code

Many of the brands listed below are on their headless commerce journey, upgrading in steps, so the attributes listed below exist only on parts of the website, or only for the mobile website.

Please email go@moovweb.com to propose edits or additions to this list.

Walmart

SPA, mobile + desktop (partial), Node.js BFF

Target

React PWA, mobile + desktop

Airbnb

PWA, mobile + desktop

Nike

React SPA, mobile, Node.js BFF

Home Depot

PWA, mobile + desktop

United Airlines

React PWA, mobile + desktop, No BFF

Uber

PWA, mobile + desktop

Staples

React PWA, mobile, Node.js BFF

Macy's

SPA, mobile, Java BFF

Bloomingdale's

SPA, mobile, Java BFF

Bed Bath & Beyond

PWA, mobile + desktop

Williams-Sonoma

SPA, mobile + desktop

Tory Burch

PWA, mobile + desktop

Zara

SPA, mobile + desktop

Adidas

PWA, mobile + desktop

Reebok

React PWA, mobile + desktop, Akamai

Alibaba

Vue SPA, mobile + desktop, Node.js BFF

Sears

SPA, mobile

American Eagle

SPA, mobile

DSW

Angular SPA, mobile + desktop

Lululemon

React SPA, mobile + desktop

Lulus

Vue SPA, mobile + desktop

Burberry

SPA, mobile, Oracle

Lego

PWA, mobile + desktop

Shoe Carnival

React PWA, mobile, AMP, Node.js BFF

AKIRA

React PWA, mobile, AMP, Node.js BFF

The Tie Bar

React PWA, mobile + desktop, AMP, Node.js BFF

Dollar Shave Club

SPA, mobile + desktop

Venus

React PWA, mobile, Node.js BFF

Feel Unique

React PWA, mobile, Node.js BFF

Starbucks

PWA

Whole Foods Market

React SPA, mobile + desktop

Burton

SPA, mobile + desktop, AWS

Poshmark

Vue SPA, mobile + desktop

Billie

React SPA, mobile + desktop

Uniqlo US

SPA, mobile, No BFF

Warby Parker

SPA, mobile + desktop

Lily Pullitzer

React PWA, mobile, No BFF

CVS

React SPA, mobile + desktop

Broadway

SPA, mobile + desktop

Groupon

AMP

DoorDash

SPA, mobile + desktop

Redbox

React SPA, mobile + desktop

SnapDeal

PWA, mobile, AMP

Ticketmaster

React SPA, mobile + desktop, Next.js

Under Armor UK

React PWA, mobile, No BFF

Overstock

React SPA, mobile + desktop

West Elm

SPA, mobile

Kirkland's

React PWA, mobile, Node.js BFF

Stage Stores

React PWA, mobile, Node.js BFF

Nature Box

React SPA, mobile + desktop

Lands' End

Anglular SPA, mobile + desktop

Zales

PWA, mobile, AMP

1-800-Flowers.com

PWA, mobile, AMP, Node.js BFF, Websphere Commerce

Lancome

React PWA, mobile, AMP, No BFF

Rent The Runway

SPA, Node.js BFF

Twitter

Next.js PWA, mobile + desktop

Pinterest

PWA, mobile + desktop

BMW

PWA, mobile, AMP

Letgo

PWA, mobile + desktop

Trivago

PWA, mobile + desktop

Annie Selke

React PWA, mobile, AMP, Node.js BFF

Spreetail

h

The Real Real

SPA

Supreme

Ruby on Rails SPA, mobile + desktop

Glossier

SPA, mobile

thredUP

SPA, mobile + desktop

Shari's Berries

PWA, mobile + desktop

IHG Hotels

Angular SPA, mobile + desktop, No BFF

Carnival Cruises

React PWA, mobile, No BFF

CarParts.com

React PWA, mobile, No BFF

Bonobos

SPA, mobile + desktop

Debenhams

React PWA, mobile, No BFF

Flipkart

PWA, mobile + desktop (partial)

Hello Fresh

SPA, mobile + desktop, AMP

Away

SPA, mobile + desktop

Harbor Freight Tools

React PWA, mobile + desktop, Node.js BFF, Magento

Goat

SPA, mobile + desktop

Grainger

SPA, desktop, Handlebars, Hybris

U.S. Auto Parts Network Inc.

PWA, mobile, AMP

Gift Tree

SPA, mobile, AMP

Ipsy

SPA, mobile + desktop, AMP

Speedway Motors Inc.

SPA, mobile + desktop, AMP

George

PWA, mobile + desktop

Youtube

PWA, SPA, mobile + desktop

FTD

PWA, mobile + desktop

GlassesUSA

SPA, mobile

Google Play Store

SPA, mobile + desktop

Apple Music Beta

SPA, mobile + desktop

Pandora

SPA, mobile + desktop

Tinder

PWA

Telegram

PWA

Facebook

PWA, mobile + desktop

Instagram

PWA, mobile + desktop

Netflix

SPA, mobile + desktop

Forbes

mobile + desktop, AMP

Wall Street Journal

mobile + desktop, AMP

The Tribune

mobile + desktop, AMP

Huffington Post

mobile + desktop, AMP

Pure Formulas

React PWA, mobile, No BFF

Special Milano

Vue PWA, mobile + desktop

Cheryl's

React PWA, Node.js BFF, Home-grown eCommerce platform

ProFlowers

PWA, mobile + desktop

Nykaa

React PWA, mobile, Node.js BFF, Home-grown eCommerce platform

Jumia Travel

SPA, mobile + desktop

MakeMyTrip

PWA, mobile + desktop

Ola Cabs

PWA, mobile + desktop

Virgin America

PWA, mobile

Cheapoair

SPA, mobile + desktop

Cool Cousin

PWA, mobile + desktop

Superbalist

PWA, mobile + desktop

Cloud 9 Living

PWA, mobile

Techniblock Suncare

PWA, mobile, Oxatis eComm Platform

Paula's Choice Skincare

SPA, mobile + desktop

Ali Express

PWA, mobile, AMP

OLX

PWA, mobile + desktop

La Nature

PWA, mobile + desktop

Malianta

SPA, AMP

Cromwell Watch Company

SPA, desktop

Adore Me

Anglular SPA, mobile + desktop

true&co

Vue SPA, mobile + desktop

B&H

PWA, mobile, AMP

JM Bullion

Angular SPA, mobile

Dick Blick Art

React SPA, mobile + desktop

Weight Watchers

React SPA, mobile + desktop

Romwe

Vue PWA, mobile + desktop

Moda Operandi

React SPA, mobile + desktop

Birchbox

SPA, mobile + desktop

Nectar Sleep

SPA, mobile + desktop

Rockauto

SPA, mobile + desktop

Lakeshore Learning

SPA, mobile + desktop, Oracle

Autonomous

PWA, mobile + desktop

Gamefly

Angular SPA, mobile + desktop, AMP

Orvis

Angular PWA, mobile

Michael Kors

SPA, mobile + desktop

Vitamin Shoppe

Angular SPA, mobile + desktop

Everlane

React SPA, mobile + desktop

Ssence

Vue SPA, mobile + desktop, Riskified

Balsam Hill

Angular SPA, mobile

Real Truck

Vue SPA, mobile + desktop

Rothys

Vue PWA, mobile + desktop

Spreadshirt

SPA, mobile + desktop

Destination XL

Angular SPA, mobile + desktop

Ritani

React SPA, mobile + desktop

Yamibuy

Vue SPA, mobile

Repair Clinic

React SPA, mobile + desktop

Road Runner

PWA, mobile + desktop, Oracle

Grove Collaborative

Vue SPA, mobile + desktop

Wine Library

Ruby on Rails SPA, mobile + desktop

Rooms To Go

React SPA, mobile + desktop

The Vermont Country Store

RequireJS SPA, mobile + desktop, Oracle

iHerb

React SPA, mobile

BKSTR

Angular SPA, mobile + desktop

Footnotes:

  1. BFF - backend for the frontend
  2. SPA - Single Page Application (an app-like website)
  3. MPW - Multi-Page Website
  4. PWA - Progressive Web App (an app-like website with a service worker)