Example Headless eCommerce Companies using PWAs, SPAs, AMP, and websites built with React, Angular or Vue

The market leaders below have upgraded their eCommerce websites to make them behave more like native apps. They are fast, smooth, mobile-first, and support instant login and one tap checkout. These examples of eCommerce React Progressive Web Apps (PWA) and Single Page Applications (SPAs) showcase companies that have gone 'Headless.' The front-end of these websites have been separated from the eCommerce backend via APIs/microservices, allowing them to more easily upgrade their eCommerce platforms and eliminate vendor lock-in.

The benefits of the Headless Commerce approach are impressive, including:

  • Conversion rate increases of 15-30%

  • Organic traffic boosts of 32.1%, on average

  • Reduced bounce rates and higher ROI from SEM

  • Reduced lock-in to eCommerce platform vendor

  • Increased website improvement velocity through simpler/reduced code

Many of the brands listed below are on their headless commerce journey, upgrading in steps, so the attributes listed below exist only on parts of the website, or only for the mobile website.

Please email go@moovweb.com to propose edits or additions to this list.

Walmart

Walmart

SPA, mobile + desktop (partial), Node.js BFF

Target

Target

React PWA, mobile + desktop

Alibaba

Alibaba

Vue SPA, mobile + desktop, Node.js BFF

Airbnb

Airbnb

PWA, mobile + desktop

Nike

Nike

React SPA, mobile, Node.js BFF

Adidas

Adidas

PWA, mobile + desktop

United Airlines

United Airlines

React PWA, mobile + desktop, No BFF

Uber

Uber

PWA, mobile + desktop

Staples

Staples

React PWA, mobile, Node.js BFF

Nordstrom

Nordstrom

PWA, mobile + desktop (partial), Node.js BFF

Macy's

Macy's

SPA, mobile, Java BFF

Bloomingdale's

Bloomingdale's

SPA, mobile, Java BFF

Tory Burch

Tory Burch

PWA

Zara

Zara

SPA

Home Depot

Home Depot

PWA

Sears

Sears

SPA, mobile

Bed Bath & Beyond

Bed Bath & Beyond

SPA

Venus

Venus

React PWA, mobile, Node.js BFF

Feel Unique

Feel Unique

React PWA, mobile, Node.js BFF

SnapDeal

SnapDeal

PWA, mobile, AMP

Under Armor UK

Under Armor UK

React PWA, mobile, No BFF

Overstock

Overstock

React SPA, mobile + desktop

West Elm

West Elm

SPA, mobile

Kirkland's

Kirkland's

React PWA, mobile, Node.js BFF

Stage Stores

Stage Stores

React PWA, mobile, Node.js BFF

Flipkart

Flipkart

PWA, mobile + desktop (partial)

1-800-Flowers.com

1-800-Flowers.com

PWA, mobile, AMP, Node.js BFF, Websphere Commerce

Lancome

Lancome

React PWA, mobile, AMP, No BFF

Rent The Runway

Rent The Runway

SPA, Node.js BFF

Twitter

Twitter

PWA, mobile + desktop

Pinterest

Pinterest

PWA, mobile + desktop

BMW

BMW

PWA, mobile, AMP

Letgo

Letgo

PWA, mobile + desktop

Trivago

Trivago

PWA, mobile + desktop

Annie Selke

Annie Selke

React PWA, mobile, AMP, Node.js BFF

Uniqlo US

Uniqlo US

SPA, mobile, No BFF

Redbox

Redbox

React SPA, mobile + desktop

Spreetail

Spreetail

h

Lily Pullitzer

Lily Pullitzer

React PWA, mobile, No BFF

The Real Real

The Real Real

SPA

IHG Hotels

IHG Hotels

Angular SPA, mobile + desktop, No BFF

Carnival Cruises

Carnival Cruises

React PWA, mobile, No BFF

CarParts.com

CarParts.com

React PWA, mobile, No BFF

Tinder

Tinder

PWA

Telegram

Telegram

PWA

Harbor Freight Tools

Harbor Freight Tools

React PWA, mobile + desktop, Node.js BFF, Magento

Goat

Goat

SPA, mobile + desktop

Debenhams

Debenhams

React PWA, mobile, No BFF

Pure Formulas

Pure Formulas

React PWA, mobile, No BFF

Nykaa

Nykaa

React PWA, mobile, Node.js BFF, Home-grown eCommerce platform

Warby Parker

Warby Parker

SPA, mobile + desktop

U.S. Auto Parts Network Inc.

U.S. Auto Parts Network Inc.

PWA, mobile, AMP

Gift Tree

Gift Tree

SPA, mobile, AMP

Ipsy

Ipsy

SPA, mobile + desktop, AMP

Speedway Motors Inc.

Speedway Motors Inc.

SPA, mobile + desktop, AMP

George

George

PWA, mobile + desktop

Special Milano

Special Milano

PWA, mobile + desktop

Cheryl's

Cheryl's

React PWA, Node.js BFF, Home-grown eCommerce platform

Techniblock Suncare

Techniblock Suncare

PWA, mobile, Oxatis eComm Platform

Glossier

Glossier

SPA

thredUP

thredUP

SPA

ProFlowers

ProFlowers

PWA

FTD

FTD

PWA

GlassesUSA

GlassesUSA

SPA

Apple Music Beta

Apple Music Beta

SPA

Shari's Berries

Shari's Berries

PWA

Dollar Shave Club

Dollar Shave Club

SPA

Bonobos

Bonobos

SPA

Footnotes:

  1. BFF - backend for the frontend
  2. SPA - Single Page Application (an app-like website)
  3. MPW - Multi-Page Website
  4. PWA - Progressive Web App (an app-like website with a service worker)