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Etail East 2017: 3 Not-To-Be-Missed Keynotes

It’s that time of year again. eTail East will be in Boston from August 14 to 17, bringing together e-commerce and omnichannel retail innovators. The ultimate goal of eTail East is to inspire and educate retailers on ways that they can transform and update the ways they conduct their digital business.

This year promises some amazing keynotes, sessions and networking opportunities. So how can you pick just the cream of the crop? In the end, it depends on where your brand sits today and what are your goals for tomorrow. Here are the three keynotes we look forward to and recommend attending.

Keynote C-Level Panel Discussion: Bringing Innovation Into The Retail Experience To Drive Growth

Tuesday, August 15: 11:35 AM – 12:05 PM

Brands have to be more flexible and innovative than ever before to keep up with changing consumer demands and rapid advances in technology. Retail industry growth is estimated to be around 4% in 2017, but what will that growth look like? This c-suite panel will offer the big picture on hard questions about how retailers can innovate to grow and exceed market expectations.

Panelists Carrie Bienkowski, CMO at Peapod, Brent Cryder, CTO at Dillard’s, and Lydia Gilbert, Co-Founder of Dia&Co, will dive into:

  • Key growth initiatives for the next 12-18 months
  • How to balance innovation initiatives with core business drivers
  • Navigating Internal challenges to push innovation forward
  • What is working–or not–to drive growth and why
  • How to truly put innovation into practical terms

Keynote Case Study: Mobile Commerce As An Imperative: What We’ve Learned And Where It’s Going

Wednesday, August 16: 11:05 AM – 11:30 AM

Naturally, we love a mobile-focused keynote. This case study from Marshall Porter, president of Spring, will detail how they first reimagined the retail experience for mobile, creating a personalized shopping experience that reflects how people shop. Spring’s marketplace includes more than 200,000 products from over 1,500 different brands, presenting them to the consumer in a way that is personal to them and their unique shopping style and behavior.

Retailers who aren’t focused on marketplaces will still have plenty to learn about the new reality of mobile commerce and ways they can tap into the mobile opportunity.

Keynote Panel Discussion Remix: Keeping A Mobile First Mindset To Meet Customer Expectations

Thursday, August 17: 11:40 AM – 12:05 PM

With Kristin Smith, Director, Digital Commerce at Chico’s, Alexandra Tanner, AVP, Digital Marketing & eCommerce at L’Oreal and Mitch Murphy, Co-Founder & Head of Design at Leesa.

It’s all about mobile first, so how can you deliver a great experience to your mobile customers and then scale up your mobile experience to the desktop? This panel will dive into a favorite topic of ours–lessons learned in responsive design–and how to truly optimize the user experience with your target customer in mind.

Did you know about Moovweb’s Amazon Echo Dot giveaway?

Etail East 2017: 3 Not-To-Be-Missed Keynotes

Don’t miss your chance to win a free Amazon Echo Dot!

If you’re going to eTail East later this month and want to learn how to lift mobile conversion rates, increase speed and make managing your mobile site much easier, be sure to either book a meeting with us or just stop by at Moovweb’s Table #K12 to talk to our team of experts about our solutions.

We would love to learn more about your web priorities for the next year and discuss how Moovweb could help with your mobile web challenges. Everyone who completes a meeting with Moovweb will get a free Amazon Echo Dot to thank you for your time.