Stage 6 – Account Creation and Guest Checkout
1. The Case for Guest Checkout
A study by Moovweb found that shoppers are 1.2 times as likely to select guest checkout rather than opting to log in.
2. The Case for Logged-In Checkout
Sites like Amazon and Walmart require users to log in to check out. It’s a smart move. When users create an account, you have the opportunity to build meaningful relationships with them. If customers abandon their carts, you can email them to woo them back.
3. When Should the Ask for Account Creation Be Made?
From the retailer’s point of view, getting users to create an account is a valuable tool for growing and capturing customer data for future promotions, cross-sells, etc. For a user who has only had limited interactions with the retailer, being faced with this ask could be a checkout friction point, causing them to abandon the shopping cart.
No matter how your mobile site is performing today, Moovweb can increase your conversion rates and overall mobile performance, so don’t hesitate to get in touch to learn more.