Planet Blue Drops Page Loads from 16sec to 500ms on the Moovweb XDN

  • Industry
  • Location
    Santa Monica, CA
  • Company Size

Results with Moovweb XDN:

60% faster first page speeds

on average across devices

95%+ faster browsing speeds

reducing page loads from 16sec on desktop and 10sec on mobile to 500ms

Outperforms 90% of the top eCommerce sites

compared to Lighthouse v6.0 scores of the IR500

32% YoY lift in conversion rate

with an instant site on the XDN

20%+ increase in customer satisfaction ratings

immediately post-launch

Planet Blue has grown from a single-store purveyor of curated organic apparel, to an international designer and omni-channel apparel retailer. To secure an advantage in the highly competitive eCommerce landscape, Planet Blue invests in delivering a superior online experience with a sub-second Shopify website on the Moovweb XDN.

“We wanted the best women's apparel experience on the web and that's what we have with the Moovweb XDN.” -Dan Brewster, SVP Digital Marketing & Commerce at Planet Blue

Instant Shopify Store on the XDN

When Planet Blue reached out to Moovweb, they were struggling with a slow Shopify website. The retailer’s legacy mobile site was forcing users to wait up to 10 seconds to view a product. This was detrimental for the fashion retailer, considering that over 70% of its traffic comes from mobile. The fashion retailer understood the need to take action, as it was set on delivering an exceptional experience to its customers.

On the Moovweb XDN, Planet Blue’s mobile first load speeds improved by 60%, with page loads dropping from 3 seconds to just north of 1 second. More importantly, browsing transition speeds (e.g. the speed at which a product description page loads from the product listing page) improved by 95%+.

The impact of Planet Blue’s instant mobile site was immediate. When comparing it against the legacy mobile site, the fashion retailer saw a 20% increase in customer satisfaction rating. Moreover, within the first month on the XDN, Planet Blue saw a 32% lift in mobile conversion rate compared to the same period in 2019.

“Everyone from the CEO, to the board of directors to our everyday customer can feel that the site is performing better.” -Brewster

Following these remarkable results seen on mobile, the retailer capitalized on Moovweb's XDN offering to provide this instant experience for desktop traffic, as well. First-page speeds increased by 76%, while subsequent page speeds improved drastically from an unimaginable 16 seconds to a mere 500 milliseconds.

Gone are the days of customers waiting 16 seconds on desktop or 10 seconds on mobile for a product page to load—customers now only wait a mere half second on average, for subsequent pages to load on any device. With these speeds, there is no longer a concept of a page load. It feels as though the entire product catalog is available on your phone, with no wait time or friction of any kind.

“The result has been pretty amazing in terms of not just speed, but actual revenue gain...” -Brewster

These unprecedented speeds provide a superior user experience—one that rivals the instant speeds that we have all become accustomed to from native apps. This is the kind of performance Google rewards in the search ranking. Google’s 2020 Page Experience Updateand its latest version of Lighthouse, solidifies the tie between site speed and search ranking. Pages that provide poor experiences, in terms of speed, will rank lower than where they currently rank.

Planet Blue's mobile Performance Score ranks in the 90th percentile for speed on Google Lighthouse v6.0, when compared to the leading 500 eCommerce websites in the US based on revenue (IR500). In other words, the mid-sized retailer outperforms 90% of the websites that belong to eCommerce giants, including Amazon, Walmart, Target and Williams-Sonoma.

Instant page loads made simple

Speed isn’t only measured on the web. When replatforming to Shopify Plus, Planet Blue battled with a longer than expected developmental processes. For this reason, emphasis was put on the speed in which the site could go live on the Moovweb XDN. “The turnaround time, start to finish, exceeded expectations,” stated Brewster.

“Moovweb has been very accommodating to our business needs. It’s been very collaborative, communicative, and transparent. Overall, the level of professionalism and expertise from the Moovweb team has been way beyond expectations.” Brewster stated.

Once live, the XDN continues to simplify the developmental process and accelerate feedback loops. Automated code testing, pre-prod environments for every branch created and rollbacks for every commit are just a few examples of the ways the XDN helps monitor, experiment and iterate.  

The Moovweb XDN boosts developer velocity by putting the code in the center of the workflow, allowing developers to easily optimize the browser, edge and server from a single Javascript codebase. The XDN also takes all the guesswork out of caching and traffic routing with the CDN-as-JavaScript, allowing Planet Blue to easily monitor, optimize and even forecast expected results in terms of speed—things that are simply impossible with traditional CDNs.

Planet Blue is able to squeeze every millisecond out of every speed optimization effort by utilizing a combination of advanced technology, built-into the Moovweb XDN. This includesbuilt-in Server-Side Rendering support of portable frontends, predictive prefetching and CDN-as-JavaScript to deliver a 95%+ cache hit ratio for dynamic content at the edge (whereas the average cache hit ratio of 15% for eCommerce websites).

Moovweb XDN benefits


median page loads (LCP)


average organic traffic growth

Auto AMP

the world's only auto AMP conversion solution


cache hit rate for dynamic content at the edge


in revenue flows through the Moovweb XDN a year

1/3rd of US shoppers

visit a Moovweb-powered website every month

The XDN is the only platform to guarantee sub-second median speed for large scale eCommerce websites and other complex database-driven websites. Join industry leaders, such as 1-800-Flowers and Shoe Carnival who already experience the benefits that come from instant websites. Schedule a consultative conversation to learn how Moovweb can help you get to instant, lift organic traffic and conversion by 15-30%, and increase developer velocity by at least 20%.