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The Sixth Stage of the Checkout Journey – Account Creation and Guest Checkout

The Sixth Stage of the Checkout Journey – Account Creation and Guest Checkout

Stage 6 – Account Creation and Guest Checkout 1. The Case for Guest Checkout A study by Moovweb found that shoppers are 1.2 times as likely to select guest checkout rather than opting to log in. 2. The Case for Logged-In Checkout Sites like Amazon and Walmart require users to log in to check out. It’s a smart move. When users create an account, you have the...
The Fifth Stage of the Checkout Journey – Order Review

The Fifth Stage of the Checkout Journey – Order Review

Stage 5 – Order Review    1. Design the Order Review Page for User Efficiency Smooth transitions between the primary order review page and the various sections that get edited by the user improve the checkout experience for the user. 2. Differentiate the Order Review Page from the Order Receipt 3. Ensure the ‘Place Order’ Button is in Clear View  ...
The Fourth Stage of the Checkout Journey – Payment

The Fourth Stage of the Checkout Journey – Payment

Stage 4 – Payment   Don’t let the checkout process become the ultimate buzzkill to your user’s in-the-moment shopping spree. Use these three tips to manage the payment stage at your e-commerce checkout. 1. Avoid Payment Choice Paralysis by Limiting Options With the number of third-party payment options on e-commerce sites increasing, how many...
The Third Stage of the Checkout Journey – Shipping Method

The Third Stage of the Checkout Journey – Shipping Method

Stage 3 – Shipping Method   1. Link Shipping Options with Cost 61% of users abandon carts due to excessive costs. 16% of users abandon carts due to slow delivery time. Free shipping is highly sought after, especially among younger demographics.   2. Build Convenience into the Checkout Process Simple and atomic pages help to create a smooth checkout...
The Second Stage of the Checkout Journey – Shipping & Billing Info

The Second Stage of the Checkout Journey – Shipping & Billing Info

Stage 2 – Shipping & Billing Info   If retailers give the user a clear, focused, streamlined and lightweight mobile checkout flow  — while recognizing the advantages and limitations of a mobile experience — all parties will benefit. Here are three tips to improve the shipping & billing stage. 1. Leverage Layout to Communicate Important Information...