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Mobile Web Performance of the Top 100 E-Commerce Sites

Mobile Web Performance of the Top 100 E-Commerce Sites

Site speed (particularly on mobile) will be the single most important focus for e-commerce companies in 2019. Last year, Google delivered the industry a wake-up call with results that showed that over half (53%) of consumers abandon mobile websites that take longer than three seconds to load. This year Google is upping the ante, providing a new benchmark for fast...
End of the Monolithic eCommerce Stack [Webinar Recap]

End of the Monolithic eCommerce Stack [Webinar Recap]

Technology innovators have embraced microservice architecture as an elegant solution to the manifold problems inherent to monoliths. By breaking applications down into lightweight and decoupled services that each serve a specific business need, development teams could deploy more frequently, scale more effectively, and avoid many of the problems of software...
The Sixth Stage of the Checkout Journey – Account Creation and Guest Checkout

The Sixth Stage of the Checkout Journey – Account Creation and Guest Checkout

Stage 6 – Account Creation and Guest Checkout 1. The Case for Guest Checkout A study by Moovweb found that shoppers are 1.2 times as likely to select guest checkout rather than opting to log in. 2. The Case for Logged-In Checkout Sites like Amazon and Walmart require users to log in to check out. It’s a smart move. When users create an account, you have the...
The Fifth Stage of the Checkout Journey – Order Review

The Fifth Stage of the Checkout Journey – Order Review

Stage 5 – Order Review    1. Design the Order Review Page for User Efficiency Smooth transitions between the primary order review page and the various sections that get edited by the user improve the checkout experience for the user. 2. Differentiate the Order Review Page from the Order Receipt 3. Ensure the ‘Place Order’ Button is in Clear View  ...
The Fourth Stage of the Checkout Journey – Payment

The Fourth Stage of the Checkout Journey – Payment

Stage 4 – Payment   Don’t let the checkout process become the ultimate buzzkill to your user’s in-the-moment shopping spree. Use these three tips to manage the payment stage at your e-commerce checkout. 1. Avoid Payment Choice Paralysis by Limiting Options With the number of third-party payment options on e-commerce sites increasing, how many...