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The Truth About Guest Checkout: A Surprising Finding

The Truth About Guest Checkout: A Surprising Finding

Shop online, and you’re likely to come across the following choice: sign in or use the guest checkout. Guest checkout is quick and convenient. Logging in requires more commitment – and (gasp) the sharing of your personal information. In exchange, you get convenience and more personalized shopping experiences. It makes sense that someone who opts to...
PayPal: Convenient Tool or Conversion Killer?

PayPal: Convenient Tool or Conversion Killer?

Shopping on your smartphone has never been more convenient. With just your thumb and a few taps and swipes, you can find just the item you need and add it to your cart. Then comes the checkout process and the ultimate buzzkill to your in-the-moment shopping spree: you have to pull out your credit card and start thumbing in your payment and shipping info. Or you can...
Why Venture Capitalists Should Invest in Mobile Web

Why Venture Capitalists Should Invest in Mobile Web

As an experienced venture capitalist, I believe there is no investment more exciting than mobile technology and the mobile internet industry. Smartphones and other mobile devices have changed the way we live and interact, and they are evolving on a daily basis. It’s truly rewarding to be part of an industry that is full of innovation, promise, and creativity, and I...
7 Issues With One-Page Checkout vs Multi-Page Checkout

7 Issues With One-Page Checkout vs Multi-Page Checkout

There is a common misconception among eCommerce store owners and merchants that the one-page checkout is the holy grail of checkouts and that it will address all checkout related abandoned cart issues. But on mobile, single-page checkout is not what it’s cracked up to be. One would think that fewer steps would make it easier for the customer to check out, but...
Is Single-Page Checkout All It’s Cracked Up to Be? On Mobile Sites, No.

Is Single-Page Checkout All It’s Cracked Up to Be? On Mobile Sites, No.

Myths of the Single-Page Checkout Myth 1: Single-Page Checkout Is Simpler   Why should they be? Build a multi-page checkout that is just as simple as a single-page checkout. Remove any unnecessary fields. Don’t make the mistake of requiring more info just because you have more pages to fill; keep each step as simple as possible. Single-page checkout often is...