Results with Moovweb XDN:

70.8% reduction in first-page loads across sources,

with the XDN's auto AMP conversion and server-side rendering support

Browsing transitions drop from 5 seconds to 500ms.

Go to www.ShopAkira.com to experience instant

Half of the pages load in less than 500ms (LCP).

At these speeds, there is no notion of a 'page load'

Outranks Amazon, Nordstrom,

Zappos and other multi-billion dollar competitors with its sub-second eCommerce website

AKIRA first opened its doors in 2002 as a women’s boutique store. Since then, the company has grown to offer a full line of women’s clothing, footwear, and accessories in its 27 locations and eCommerce website. Today, the fashion retailer delivers its cutting-edge, instant eCommerce website on the Moovweb XDN.

Before the Moovweb XDN, the retailer’s first-page loads averaged at 4.8 seconds, with subsequent pages loading in 2.5 seconds. Immediately after launching its eCommerce Progressive Web App (PWA) on the Moovweb XDN, first loads dropped by 70.8% to just north of a second, and browsing transitions dropped to an astounding 500ms. More importantly, half of the website pages now load in less than 500ms.

These speed improvements have resulted in SEO and conversion wins, not to mention an improved customer experience. Lighthouse scores also reflect these improvements, with the retailer seeing peak scores of 100 in PWA, accessibility, and SEO measures.

AKIRA reduced first loads by 70.8%, browsing transitions by 80%, and nearly doubled its Lighthouse performance score with its sub-second eCommerce website on the Moovweb XDN.
Instant first-page load from search, with built-in auto AMP conversion on the Moovweb XDN

One of the most telling SEO wins is that AKIRA now outranks Amazon, Nordstrom, Zappos, and other multi-billion dollar competitors for key phrases. How? By utilizing Moovweb’s automatic AMP conversion technology, the fashion retailer delivers instant first loads from search.

On the XDN, every page of the retailer's website has an AMP version, created automatically. This provides the retailer with the competitive advantage required to outrank eCommerce giants with far larger teams and budgets dedicated to search engine optimization.

AKIRA, known for statement-making pieces, ranks #1 for important terms, including the uber-trending ‘clear PVC shoes.’ AKIRA has climbed to the top with its sub-second eCommerce website and instant loads from search.

As for non-search traffic, AKIRA uses the XDN's built-in sever-side rendering support to deliver instant first loads. First loads for paid, social, email, and other forms of non-search traffic average at 1.4 seconds, with subsequent pages loading in 500ms. This is quite an advantage in a market that averages 3-5 seconds per page load.

These unprecedented speeds are only possible on an infrastructure that allows developers to optimize the entire stack, easily. Moovweb does this by putting the code in the center of your workflow and providing a single JavaScript codebase to optimize the client, edge and server.

AKIRA squeezes every millisecond out of every speed optimization effort by utilizing a combination of advanced technology, built-into the Moovweb XDN. An eCommerce PWA with server-side rendering and auto AMP conversion optimizes the frontend, Moovweb’s CDN-as-Code delivers a 95%+ cache hit rate for dynamic content at the edge to keep the website 5 seconds ahead of the shopper, and Moovweb's Backend For Frontend optimizes servers and APIs.

Moovweb XDN benefits


median page loads (LCP)


average organic traffic growth

Auto AMP

the world's only auto AMP conversion solution


cache hit rate for dynamic content at the edge


in revenue flows through the Moovweb XDN a year

1/3rd of US shoppers

visit a Moovweb-powered website every month

An instant eCommerce website can have a massive impact on your bottom-line. We've seen this time and time again with our customers. For example, the gifts and flowers giant, 1-800-Flowers, saw a 50% lift in conversions from its sub-second website. Venus Fashion is another example, the fashion retailer went from 15.25% of its website loading in under a second to 72.75% on the XDN, resulting in a 24% lift to conversions.

Join industry leaders who already experience the benefits that come from a sub-second eCommerce website. Schedule a consultative conversation to learn how Moovweb can help you get to instant loads and increase developer velocity by at least 20%, while reducing DevOps costs.