Results with Moovweb XDN:
PWA lifts conversions by 50%
over the traditional website
TWA boosts conversions by 30%
over the native Android app
First TWA featured
on the Google Play Store
Page loads down 82%
on average across channels with an instant PWA
Organic traffic and revenue lift
by double-digit percentage due to sub-second speeds
1-800-Flowers opened its first flower shop over 40 year ago, and has grown to become a multi-brand, omni-channel floral and gifting empire bringing in $1.25B in revenue in 2019. 1-800-Flowers is delighting customers with a lightning-fast mobile experience to customers with an eCommerce progressive web app (PWA) on the Moovweb XDN.
The flowers and gifts giant went from a desktop-first responsive website to a sub-second eCommerce PWA, which lifted conversions by a whopping 50% over the traditional website. These amazing results, along with the unprecedented speeds of their PWA, won the gifting and flower giant the spotlight at Google I/O 2018.
A year later, 1-800-Flowers took advantage of the new support for PWAs in the Google Play Store, and within hours they transformed their eCommerce PWA into one that can be downloaded from the Play Store (i.e a trusted web application, or TWA). This TWA was split tested against the retailer’s expensive-to-maintain native Android app, and was found to boost conversions by 30%. These results motivated the company to pull its expensive, outdated native app from the Play Store in favor for the new TWA, which became the first of its kind to be featured on the marketplace and showcased at Google I/O 2019.
1-800-Flower’s instant PWA on the Moovweb XDN out-performs the traditional website by 50% and the native Android app by 30%.
1-800-Flowers completely transformed its mobile shopping experience with its instant eCommerce website. It went from a desktop-first responsive website with a 4.5 second first-page load time to a sub-second PWA on the Moovweb XDN. With automatic AMP conversion, the PWA’s first-page loads from search are a mere 300ms, and with server-side rendering, the first-page load from every other channel is just north of one second. Not to mention, the site’s browsing speed has a median of 320ms — which is literally as fast as the blink of an eye.
These speed increases alone drove a 50% conversion lift, market share growth, and double-digit percentage increase in organic traffic and revenue.
PWAs are known for the speedy browsing transitions, but their first-page loads are actually longer than those of traditional sites. Meaning to say that while PWA technology can take a website from slow-to-fast, optimizing the frontend alone simply cannot get you to instant. Only a full stack solution for website speed, like the Moovweb XDN, can get you there.
When you browse through 1-800-Flowers.com, it feels like the entire catalogue is already on your phone. This is done by caching the website’s dynamic content at the edge for 5 minutes, which allows the browser to stay 5 seconds ahead of the shopper and deliver immediate results. By caching the content as close to the customer’s physical location as you possible can (the CDN edge) you significantly reduce the effort and load times for the browser to sub-second levels.
The Moovweb XDN delivers no excuses instant eCommerce websites. Have dynamic pricing, real-time inventory, and dozens of campaign tags on your pages? No problem. The Moovweb XDN is the only solution that consistently delivers sub-second speeds for complex, dynamic enterprise eCommerce websites.
Moovweb XDN benefits
median page loads (LCP)
average boost to organic traffic
the world's only auto AMP conversion solution
cache hit rate for dynamic content at the edge
in revenue flows through the Moovweb XDN a year
1/3rd of US shoppers
visit a Moovweb-powered website every month
Websites on the XDN are already reaping the revenue and SEO benefits of sub-second speeds. You cannot afford to be left behind. Join industry leaders, such as Venus Fashion, The Tie Bar, and Annie Selke who already enjoy the benefits of the speed increases attainable on the Moovweb XDN.
Schedule a consultative conversation now to learn how Moovweb can help you get instant, increase developmental velocity and bottom-line growth, while reducing DevOps costs.