With the explosion of mobile devices, it's clear that creating a compelling mobile experience is a necessity, not an option. But with native apps, mobile sites, or a hybrid of the two, how are you going to go mobile? By understanding the inherent benefits and drawbacks of each you can select the strategy that will work best for you.
The trade-offs to these approaches are varied and sometimes complex. The right answer may be different for every situation. But the most important thing to do is align your mobile strategy with your business goals.
from the white paper
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