A few days ago Google announced that mobile-friendliness will be used as a ranking signal in their mobile search results, starting April 21, 2015.
This algorithm update will “have a significant impact” on Google’s search results. And it “will affect mobile searches in all languages worldwide.”
In November of 2014, Google officially introduced the addition of a mobile-friendly label to their mobile search results. At the time, Google confirmed they were “also experimenting with using the mobile-friendly criteria as a ranking signal.”
Their decision to expand their use of mobile-friendliness as an actual ranking signal is therefore not a huge surprise. But it is a clear signal of their commitment to help users discover the most relevant, timely and mobile-friendly content.
In their own words, “As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”
Given the mobile milestones of 2014 and 2015 predictions, this was a wise move by Google. 2015 is expected to mark the tipping point in which mobile search traffic will surpass desktop. And mobile now accounts for 25% of global web usage.
But what does this update mean for company and how can you ensure the Googlebot views your site’s pages as mobile-friendly?