12 Nov, 2014

Who’s really mobile optimized?

Few sites deliver mobile optimized experiences

Naseem Makiya is a Data Engineer at Moovweb. He works on market research and financial planning and analysis to better understand the mobile landscape.

It’s one thing to deliver mobile, it’s another thing to deliver mobile well.

In the first State of the Mobile Web post we looked at the top 100,000 sites on the web to see just how many were delivering to mobile. Overall, 64% were mobile-friendly, with the number skewing higher – up to 87% – when we looked at just the top 1,000 sites.

Taking it a step deeper, we wanted to dig into the 64% and see how it was delivering to mobile. After all, having a mobile site is a start, and but it takes so much more to deliver mobile optimized experiences.

04 Nov, 2014

Moving as Fast as Mobile

Delivering to an Increasingly Mobile World

Podium at Gartner ITxpo 2014

A few weeks ago, Moovweb CEO and Founder Ajay Kapur presented “Delivering to an Increasingly Mobile World: Moving as Fast as Your Customers” at Gartner Symposium/ITxpo 2014.

At the core of Ajay’s presentation is the fact that the personal computing landscape has fundamentally shifted over the last 40 years.

And in the last 5 years, this shift toward mobile has accelerated. The market share of personal computing platforms owned by Windows dropped from 90% to 24%, most of it lost to Android.

This shift is not just a blip. It is the beginning of the next generation of platforms. And it is driven by fundamental changes in human behavior.

23 Oct, 2014

How mobile is the web?

What we learned from crawling the top 100K sites

Naseem Makiya is a Data Engineer at Moovweb. He works on market research and financial planning and analysis to better understand the mobile landscape.

It started with that simple question. “How mobile is the web?”

We know that the people that are using the web are mobile. We’ve hit an inflection point where mobile is overtaking desktop. It’s something we’ve seen coming for years – working with some of the largest names on the web to deliver to mobile. But what about the next thousand sites? The next ten thousand? How is the web on the whole delivering to an increasingly mobile world?

18 Jun, 2014

The new smart shopper

The new smart shopper is a mobile phone user

The days of relaxed leisurely shopping seem to be over or at least on the decline. Shoppers now want to save time, save convenience, and want answers fast. We live in the era of the “smart shopper,” a valiant warrior who enters the store prepared and ready for battle. Their weapon of choice? The smartphone.

90% of smartphone shoppers use their phone for pre-shopping activities and 84% of smartphone shoppers use their phone while in the physical store, according to a study conducted by Google Shopper Marketing Council.

The mobile phone phone use is consistent across all categories of retail. The pre-shopping activities could be everything from finding locations, directions and hours to searching for info about promotions or reading product reviews.

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RT @sengineland: .@Google has added more shopping details for #mobile users as Black Friday draws near: http://t.co/oi4xpLvPhI @ginnymarvin

Google adding a mobile-friendly label to #mobilesearch results & experimenting w/ it as a ranking signal: http://t.co/OHLIdZjvvi #mobile

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