Sports metaphors are highly relevant to mobile. In fact we’ve been known to describe the progression of enterprises along the mobile maturity curve as getting in the game, getting good at the game and dominating the game.
Therefore when our very own VP of Engineering Vishy Karra was inspired by watching a football game, we wanted to share his insights and the lessons for mobile strategies.
Here are the “Lessons from the Field” by Vishy Karra:
Like millions of Packer fans throughout the US, I was thoroughly disappointed with the epic choke the Green Bay Packers pulled on January 18th at Seattle.
The scary part about it was that it happened in slow motion, not in one play.
There are a few lessons here that apply not just to football but to business in general and to mobile strategies in particular. Let’s look at the three lessons we can learn from this loss.
1) When you play to not lose, you will always lose
This snapshot was taken with 5:04 minutes left in the game. The Packers were leading 19-7 and Russell Wilson had just thrown his 4th interception of the game.
Burnett, the safety, had a ton of space to return the ball and may well have scored on the return if he had made a bold move for it. Instead, we saw a defensive leader (Peppers, #56) motioning to Burnett to slide.
At that moment, I knew that the Packers were no longer playing hard but just looking to somehow run the clock out.
The same philosophy applies to the mobile game. If you don’t play to win in mobile, you will lose.
The mobile world is moving fast and consumers are becoming increasingly sophisticated and demanding more of their mobile experiences. Companies that fail to continuously improve their mobile experiences today, to really commit to mobile and play to win, will find themselves left behind.