Hybrid apps use web views (native widgets that display web pages but without the address bar and navigation controls displayed in a normal browser) to display web content.
What this does is allow developers to embed HTML content inside an app to seamlessly blend native elements and web content on the same screen.
The Apple App Store is one of the most recognizable examples of a hybrid app, using native elements for the top search and bottom navigation toolbars but web views to display search cards.
With their ability to combine the best of both worlds, hybrid apps are gaining popularity. In fact, the research firm Gartner predicts that by 2016, hybrid apps will constitute the majority of mobile apps.
Given their growing popularity and best of both worlds capabilities, should your organization choose the hybrid app model?
Let’s start with the number of compelling reasons for choosing a hybrid app.