06 Mar, 2014

11 Mobile Terms You Need to Know

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Responsive? What do you mean by “responsive”? Responsive Web Design? What about Adaptive? Is “adaptive” responsive?

Mobile terminology can get quite confusing; often because words that sound quite similar – even synonyms for each other – denote distinctly different approaches to mobile.

03 Feb, 2014

Improving Enterprise Mobility

Moovweb and Forrester release RWD study

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Today, Moovweb and Forrester announced the results of an extensive study of Responsive Web Design (RWD) project outcomes in the enterprise. To create the report, one of the first of its kind, Forrester surveyed 146 US-based organizations from a range of industry segments to evaluate the success of RWD projects as a strategy for enterprise mobility. Study participants included executives and other decision-makers in mobile strategy and IT leadership roles. The study reveals strengths and weaknesses of RWD, and points to the advantages of emerging methodologies like responsive delivery (RD).

24 Jan, 2014

Nonprofits and Moovweb

Nonprofits using mobile to further the cause

Logos for some of the nonprofit organizations on the Moovweb platform

With powerful mobile experience, non-profits like the American Cancer Society, GreaterGood, and The March of Dimes make supporting their causes simple and easy – right from your pocket.

Mobile-optimization allows visitors to make a contribution to the nonprofit they love in the moment they are inspired to donate. Regardless of where they are – it’s as simple as pulling out their phone.

06 Jan, 2014

“M-Dot” URLs and SEO

Why all the FUD about m-dots and SEO?

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There’s quite the debate between using a single-domain or an m-dot URL to deliver a mobile site. And in a world where SEO is so important, it has – of course – crept into the conversation.

Here at Moovweb, we don’t have a dog in the fight. Our platform supports either using a single-URL or an m-dot to deliver a mobile-optimized page. And we’ve seen both used well, which puts us in an interesting situation to evaluate their merits.

Before we get too deep into the it, let’s skip to the end: You can use mobile-optimized pages that have different URLs. You just can. Whether it’s an m-dot, or any other URL. Ignore the FUD.

And here’s why:

Good SEO is about making quality sites with pages that search engines can correctly crawl and read. Google wants you to make your site easy for them to index. And when you’re relying on them sending visitors your way, you have every reason to oblige them.

But Google is also full of some pretty smart people, and they aren’t flummoxed by simple matters like two versions of a page.

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