21 Apr, 2014

Mobile Site Metrics Q1 2014

Sample of 42 mCommerce sites shows .77% conversion rate

To take a gander at how mobile customers are shopping, we crunched the first quarter numbers from 42 sites – spanning 8 industries – who use Moovweb to deliver mobile experiences.

The big takeaway for many will be the .77% conversion rate benchmark, but there are also some keen insights into behavior that increases the likelihood of conversion. Just interacting with the search bar makes a mobile shopper twice as likely to convert.

Check out all the facts and figures in our Mobile Site Metrics Q1 2014 infographic.

Infographic mCommerce

06 Mar, 2014

11 Mobile Terms You Need to Know

11-mobile-terms-you-need-to-know

Responsive? What do you mean by “responsive”? Responsive Web Design? What about Adaptive? Is “adaptive” responsive?

Mobile terminology can get quite confusing; often because words that sound quite similar – even synonyms for each other – denote distinctly different approaches to mobile.

03 Feb, 2014

Improving Enterprise Mobility

Moovweb and Forrester release RWD study

Forrester Thumbnail

Today, Moovweb and Forrester announced the results of an extensive study of Responsive Web Design (RWD) project outcomes in the enterprise. To create the report, one of the first of its kind, Forrester surveyed 146 US-based organizations from a range of industry segments to evaluate the success of RWD projects as a strategy for enterprise mobility. Study participants included executives and other decision-makers in mobile strategy and IT leadership roles. The study reveals strengths and weaknesses of RWD, and points to the advantages of emerging methodologies like responsive delivery (RD).

24 Jan, 2014

Nonprofits and Moovweb

Nonprofits using mobile to further the cause

Logos for some of the nonprofit organizations on the Moovweb platform

With powerful mobile experience, non-profits like the American Cancer Society, GreaterGood, and The March of Dimes make supporting their causes simple and easy – right from your pocket.

Mobile-optimization allows visitors to make a contribution to the nonprofit they love in the moment they are inspired to donate. Regardless of where they are – it’s as simple as pulling out their phone.

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