A few weeks ago, Google announced they would be adding a “mobile-friendly” label to their mobile search results.
This is not the first time Google makes updates reflecting the growing importance of mobile search. In 2012, a smartphone icon began appearing next to some mobile-friendly sites in Google’s search results, with the company confirming they were experimenting with ways to optimize mobile search.
However, the relatively recent announcement of the new “mobile-friendly” label was the first official acknowledgement by Google of their intent to help users find mobile-friendly pages with annotations on search results snippets.
This update has potential implications for mobile SEO, as Google confirmed that they were “also experimenting with using the mobile-friendly criteria as a ranking signal.”
So how does the Googlebot decide if a page is worthy of being labeled “mobile-friendly”?