Five years ago, building a mobile page basically meant designing for a single device: the iPhone. Now just the iPhone has three different resolutions. Then there’s the myriad of Android devices of varying sizes that have grabbed a significant share of the market.
The days of relaxed leisurely shopping seem to be over or at least on the decline. Shoppers now want to save time, save convenience, and want answers fast. We live in the era of the “smart shopper,” a valiant warrior who enters the store prepared and ready for battle. Their weapon of choice? The smartphone.
90% of smartphone shoppers use their phone for pre-shopping activities and 84% of smartphone shoppers use their phone while in the physical store, according to a study conducted by Google Shopper Marketing Council.
The mobile phone phone use is consistent across all categories of retail. The pre-shopping activities could be everything from finding locations, directions and hours to searching for info about promotions or reading product reviews.
Throughout two decades of professional services positions at enterprise software companies, I’ve consulted on change management to my clients’ IT leaders on how best to structure their teams to incorporate the new technology and processes. Often my recommendation would be to identify a separate, dedicated team to learn, develop, and deliver the “new normal” to the rest of the organization.
Keeping the new from the existing would allow for the disruption to be, well, less disruptive. Nowadays, I work with clients who are adapting their web applications to be responsive to their users, and I recommend a very different approach.
To take a gander at how mobile customers are shopping, we crunched the first quarter numbers from 42 sites – spanning 8 industries – who use Moovweb to deliver mobile experiences.
The big takeaway for many will be the .77% conversion rate benchmark, but there are also some keen insights into behavior that increases the likelihood of conversion. Just interacting with the search bar makes a mobile shopper twice as likely to convert.
Check out all the facts and figures in our Mobile Site Metrics Q1 2014 infographic.
Responsive? What do you mean by “responsive”? Responsive Web Design? What about Adaptive? Is “adaptive” responsive?
Mobile terminology can get quite confusing; often because words that sound quite similar – even synonyms for each other – denote distinctly different approaches to mobile.