The days of relaxed leisurely shopping seem to be over or at least on the decline. Shoppers now want to save time, save convenience, and want answers fast. We live in the era of the “smart shopper,” a valiant warrior who enters the store prepared and ready for battle. Their weapon of choice? The smartphone.
90% of smartphone shoppers use their phone for pre-shopping activities and 84% of smartphone shoppers use their phone while in the physical store, according to a study conducted by Google Shopper Marketing Council.
The mobile phone phone use is consistent across all categories of retail. The pre-shopping activities could be everything from finding locations, directions and hours to searching for info about promotions or reading product reviews.