With the explosive growth of smartphone and tablet users and the proliferation of 4G networks, mobile users are expecting, if not demanding, compelling experiences as they shop for goods and services. Retailers looking to capitalize on mobile commerce need to carefully consider their investments and strategies.

Interface development is special. Not in a Mr. Rogers "Everyone is special in their own way" kind of deal. In a "what they do is basically your entire communication with the user" way. And that's important. We know that's important. The Web is awash with infographics and numbers and figures explaining why that is important.

Learn from the expert himself (and also our VP of Technology!) Hampton Catlin, the inventor of Sass, Haml, Wikipedia Mobile, Tritium, and our personal favorite, the Moovweb Platform. Hampton will take you through the design process he used for m.wikipedia.org and give you his 6 rules for creating amazing mobile designs. Though mobile design is drastically different than desktop design, Hampton will review how the mobile development process can give you huge insights into your other interfaces.

Companies everywhere are scrambling to take advantage of the post-PC revolution, but what approach is best? Early techniques like WORA, screen scraping, templates and proxies have given way to new approaches like "mobile first," responsive design, RESS, site virtualization and site transformation. Using demos and live examples, this seminar will help you learn about each of these new approaches and give you practical, actionable information that will help you make smarter decisions about your mobile direction.

Tablets are taking over the post-PC world. The explosive growth of tablets is nothing short of amazing, far outstripping smartphone users in the U.S. Research has shown that tablet owners are some of the biggest retail spenders, but only if the experience is a great one. It's not just mobile commerce that's driving this fundamental change in how people are accessing the Internet; there are many other use cases where tablets are a perfect fit. The first generation of tablet experiences involve simply delivering your desktop site, but this approach may not be the best in terms of user adoption.

Early mobile website development company strategies have focused on device independence, templates, screen scraping and light weight proxy technologies. But these approaches have led to poor experiences, mobile assets that are always out of sync with the core business and expensive mobile updates. Now, there's a next generation approach: the Moovweb experience platform. Using a patent-pending site virtualization technology, the Moovweb cloud-based platform empowers mobile experiences to inherit 100% of a desktop site's content, features and business logic - on day one.